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- 2010 (114) (remove)
This cumulative dissertation investigates aspects of consumer decision making in hedonic contexts and its implications for the marketing of media goods through a series of three empirical studies. All three studies take place within a common theoretical framework of decision making models, applying parts of the framework in novel ways to solve real-world marketing research problems (study 1 and 2), and examining theoretical relationships between variables within of the framework (study 3). One notable way in which the studies differ is their theoretical treatment of the hedonic component of decision making, i.e. the role and conceptualization of emotions.
The article presents analysis of stress distribution in the reinforced concrete support beam bracket which is a component of prefabricated reinforced concrete building. The building structure is spatial frame where dilatations were applied. The proper stiffness of its structure is provided by frames with stiff joints, monolithic lift shifts and staircases. The prefabricated slab floors are supported by beam shelves which are shaped as inverted letter ‘T’. Beams are supported by the column brackets. In order to lower the storey height and fulfill the architectural demands at the same time, the designer lowered the height of beam at the support zone. The analyzed case refers to the bracket zone where the slant crack. on the support beam bracket was observed. It could appear as a result of overcrossing of allowable tension stresses in reinforced concrete, in the bracket zone. It should be noted that the construction solution applied, i.e. concurrent support of the “undercut” beam on the column bracket causes local concentration of stresses in the undercut zone where the strongest transverse forces and tangent stresses occur concurrently. Some additional rectangular stresses being a result of placing the slab floors on the lower part of beam shelves sum up with those described above.
Digitale Lesezeichen, Volltextsuche und Multimedia-Inhalte – die Ende des 20. Jahrhunderts durch das Internet ausgelöste Medienrevolution ließ auch das Buch nicht unberührt. Die Verbreitung des World Wide Webs parallel zur rasanten Entwicklung der Computertechnologie ermöglichte die Digitalisierung des Buches und bildete das E-Book als neue Publikationsform heraus. Seit etwa zehn Jahren können Bücher nicht mehr nur gedruckt, sondern auch elektronisch zur Verfügung gestellt werden, was für die Buchbranche und den Leser einige Veränderungen bedeutet. Moderne Lesegeräte, auch E-Reader genannt, erlauben die Speicherung einer ganzen Bibliothek auf einem einzigen mobilen Endgerät. Dabei steht das einzelne E-Book dem gedruckten Buch in seiner Lesequalität in nichts nach und ermöglicht zudem das Einfügen elektronischer Notizen und Lesezeichen, die Volltextsuche nach bestimmten Wörtern und die Verbindung von Text mit Bild, Ton und Video. Dennoch kann das E-Book seit seinem Aufkommen in Deutschland noch keine Erfolgsgeschichte schreiben. Insbesondere hohe Preise für die Lesegeräte halten immer noch viele Leser vom Nutzen der E-Books ab. Zu sehr ist das gedruckte Buch für zahlreiche Menschen noch fester Bestandteil ihres alltäglichen Lebens, als das sie es bereits durch das E-Book austauschen würden. Eine Situation, die einige Fragen aufwirft: Wird sich das EBook als Medium durchsetzen und das gedruckte Buch langfristig ablösen? Kann das EBook neben Zeitung, Radio, Fernsehen und Buch überhaupt als ein neues Medium verstanden werden? Und welche Veränderungen würde die massenhafte Verbreitung elektronischer Bücher mit sich bringen?
Euclidean Clifford analysis is a higher dimensional function theory offering a refinement of classical harmonic analysis. The theory is centered around the concept of monogenic functions, i.e. null solutions of a first order vector valued rotation invariant differential operator called the Dirac operator, which factorizes the Laplacian. More recently, Hermitean Clifford analysis has emerged as a new and successful branch of Clifford analysis, offering yet a refinement of the Euclidean case; it focusses on the simultaneous null solutions, called Hermitean (or h-) monogenic functions, of two Hermitean Dirac operators which are invariant under the action of the unitary group. In Euclidean Clifford analysis, the Clifford-Cauchy integral formula has proven to be a corner stone of the function theory, as is the case for the traditional Cauchy formula for holomorphic functions in the complex plane. Previously, a Hermitean Clifford-Cauchy integral formula has been established by means of a matrix approach. This formula reduces to the traditional Martinelli-Bochner formula for holomorphic functions of several complex variables when taking functions with values in an appropriate part of complex spinor space. This means that the theory of Hermitean monogenic functions should encompass also other results of several variable complex analysis as special cases. At present we will elaborate further on the obtained results and refine them, considering fundamental solutions, Borel-Pompeiu representations and the Teoderescu inversion, each of them being developed at different levels, including the global level, handling vector variables, vector differential operators and the Clifford geometric product as well as the blade level were variables and differential operators act by means of the dot and wedge products. A rich world of results reveals itself, indeed including well-known formulae from the theory of several complex variables.
Several results concerning the distribution of the headway of busses in the flow behind a traffic signal are presented. In the main focus of interest is the description of analytical models, which are verified by the results of Monte-Carlo-Methods. The advantage of analytical models (verified, but not derived by simulation methods) is their flexibility with respect to possible generalizations. For instance, several random distributions of the flow incoming to the traffic signal can be compared. The attention will be directed at the question, how the primary headway H (analyzed in front of the traffic signal) is mapped to the headway H’ analyzed behind of the traffic signal and how the random distribution of H is mapped to that of H’. For the traffic flow in front of the traffic signal several models will be discussed. The first case considers the situation, that busses operate on a common lane with the individual motor car traffic and the traffic flow is saturated. In the second situation, busses operate on a separated bus lane. Moreover, a mixed situation is discussed to model as close to reality as possible.
The application of partly decoupled approach by means of continuum mechanics facilitates the calculation of structural responses due to welding. The numerical results demonstrate the ability of a qualitative prediction of welded connections. As it is intended to integrate the local effects of a joint in structural analysis of steel constructions, it is necessary to meet higher approaches towards quality. The wide array of material parameters are presented, which are affecting the thermal, metallurgical and mechanical behavior, and which have to be identified. For that purpose further investigations are necessary to analyze the sensitivity of the models towards different material properties. The experimental determination of every material parameter is not possible due to the extraordinary laborious efforts needed. Besides that, experimentally identified parameters can be applied only for the tested steel quality for measured temperature-time regimes. For that reason alternative approaches for identification of material parameters, such as optimization strategies, have to be applied. After a definition of material parameters a quantitative prediction of welded connections will also be possible. Numerical results show the effect of phase transformation, activated by welding process, on residual stress state. As these phenomena occur in local areas in the range of crystal and grain sizes, the description of microscopic phenomena and their propagation on a macroscopic level due to approaches of homogenization might be expedient. Nevertheless, one should bear in mind, the increasing number of material parameters as well as the complexity of their experimental determination. Thus the microscopic approach should always be investigated under the scope of ability and efficiency of a required prediction. Under certain circumstances a step backwards, adopting a phenomenological approach, also can be beneficial.
Steel structural design is an integral part of the building construction process. So far, various methods of design have been applied in practice to satisfy the design requirements. This paper attempts to acquire the Differential Evolution Algorithms in automatization of specific synthesis and rationalization of design process. The capacity of the Differential Evolution Algorithms to deal with continuous and/or discrete optimization of steel structures is also demonstrated. The goal of this study is to propose an optimal design of steel frame structures using built-up I-sections and/or a combination of standard hot-rolled profiles. All optimized steel frame structures in this paper generated optimization solutions better than the original solution designed by the manufacturer. Taking the criteria regarding the quality and efficiency of the practical design into consideration, the produced optimal design with the Differential Evolution Algorithms can completely replace conventional design because of its excellent performance.
CRITICAL STRESS ASSESSMENT IN ANGLE TO GUSSET PLATE BOLTED CONNECTION BY SIMPLIFIED FEM MODELLING
(2010)
Simplified modelling of friction grip bolted connections of steel member – to – gusset plate is often applied in engineering practise. The paper deals with the simplification of pre-tensioned bolt model and simplification of load transfer within connection. Influence on normal strain (and thus stress) distribution at critical cross-section is investigated. Laboratory testing of single-angle or double-angle members – to – gusset plates bolted connections were taken as basis for numerical analysis. FE models were created using 1D and 2D elements. Angles and gusset plates were modelled with shell elements. Two methods of modelling of friction grip bolting were considered: bolt-regarding approach with 1D element systems modelling bolts and two variants of bolt-disregarding approach with special constraints over some part of member and gusset plate surfaces in contact: a) constraints over whole area of contact, b) constraints over the area around each bolt shank (“partially tied”). Modelling of friction grip bolted connections using simplified bolt modelling may be effective, especially in the case of analysis concerning elastic range only. In such a case disregarding bolts and replacing them with “partially tied” modelling seems to be more attractive. It is less time-consuming and provides results of similar accuracy in comparison to analysis utilizing simplified bolt modelling.
Within the scheduling of construction projects, different, partly conflicting objectives have to be considered. The specification of an efficient construction schedule is a challenging task, which leads to a NP-hard multi-criteria optimization problem. In the past decades, so-called metaheuristics have been developed for scheduling problems to find near-optimal solutions in reasonable time. This paper presents a Simulated Annealing concept to determine near-optimal construction schedules. Simulated Annealing is a well-known metaheuristic optimization approach for solving complex combinatorial problems. To enable dealing with several optimization objectives the Pareto optimization concept is applied. Thus, the optimization result is a set of Pareto-optimal schedules, which can be analyzed for selecting exactly one practicable and reasonable schedule. A flexible constraint-based simulation approach is used to generate possible neighboring solutions very quickly during the optimization process. The essential aspects of the developed Pareto Simulated Annealing concept are presented in detail.
Nonlinear analyses are characterised by approximations of the fundamental equations in different quality. Starting with a general description of nonlinear finite element formulation the fundamental equations are derived for plane truss elements. Special emphasis is placed on the determination of internal and external system energy as well as influence of different quality approaches for the displacement-strain relationship on solution quality. To simplify the solution procedure the nonlinear function describing the kinematics is expanded into a Taylor series and truncated after the n-th series term. The different kinematics influence speed of convergence as well as exactness of solution. On a simple truss structure this influence is shown. To assess the quality of different formulations concerning the nonlinear kinematic equation three approaches are discussed. First the overall internal and external energy is compared for different kinematical models. In a second step the energy content related to single terms describing displacement-strain relationship is investigated and used for quality control following two different paths. Based on single ε-terms an adaptive scheme is used to change the kinematical model depending on increasing nonlinearity of the structure. The solution quality has turned out satisfactory compared to the exact result. More detailed investigations are necessary to find criteria for the threshold values for the iterative process as well as for decision on number and step size of incremental load steps.