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Competition and Media Performance: A Cross-National Analysis of Corporate Goals of Media Companies in 12 Countries
- Despite digitization and platformization, mass media and established media companies still play a crucial role in the provision of journalistic content in democratic societies. Competition is one key driver of (media) company behavior and is considered to have an impact on the media’s performance. However, theory and empirical research are ambiguous about the relationship. The objective of thisDespite digitization and platformization, mass media and established media companies still play a crucial role in the provision of journalistic content in democratic societies. Competition is one key driver of (media) company behavior and is considered to have an impact on the media’s performance. However, theory and empirical research are ambiguous about the relationship. The objective of this article is to empirically analyze the effect of competition on media performance in a cross-national context. We assessed media performance of media companies as the importance of journalistic goals within their stated corporate goal system. We conducted a content analysis of letters to the shareholders in annual reports of more than 50 media companies from 2000 to 2014 to operationalize journalistic goal importance. When employing a fixed effects regression analysis, as well as a fuzzy set qualitative comparative analysis, results suggest that competition has a positive effect on the importance of journalistic goals, while the existence of a strong public service media sector appears to have the effect of “crowding out” commercial media companies.…
Dokumentart: | Artikel (Wissenschaftlicher) |
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Verfasserangaben: | Prof. Dr. Christian-Mathias WellbrockORCiDGND, Maria Arango Kure, Jun.-Prof. Dr. Christopher BuschowORCiDGND |
DOI (Zitierlink): | https://doi.org/10.25643/bauhaus-universitaet.4317Zitierlink |
URN (Zitierlink): | https://nbn-resolving.org/urn:nbn:de:gbv:wim2-20201221-43175Zitierlink |
URL: | https://ijoc.org/index.php/ijoc/article/view/13576 |
Titel des übergeordneten Werkes (Englisch): | International Journal of Communication |
Verlag: | USC, University of Southern California |
Verlagsort: | Annenberg, California |
Sprache: | Englisch |
Datum der Veröffentlichung (online): | 16.12.2020 |
Jahr der Erstveröffentlichung: | 2020 |
Datum der Freischaltung: | 21.12.2020 |
Veröffentlichende Institution: | Bauhaus-Universität Weimar |
Institute und Partnereinrichtugen: | Fakultät Medien / Junior-Professur Organisation und vernetzte Medien |
Jahrgang: | 2020 |
Ausgabe / Heft: | Vol 14 (2020) |
Seitenzahl: | 28 |
Erste Seite: | 6154 |
Letzte Seite: | 6181 |
Freies Schlagwort / Tag: | Performance; competition; fixed effects regression; fuzzy set qualitative comparative analysis; media performance; public service media |
GND-Schlagwort: | Öffentlich-rechtlicher Rundfunk; Wettbewerb; Leistungsverhalten |
DDC-Klassifikation: | 000 Informatik, Informationswissenschaft, allgemeine Werke / 070 Publizistische Medien, Journalismus, Verlagswesen |
BKL-Klassifikation: | 05 Kommunikationswissenschaft / 05.30 Massenkommunikation, Massenmedien: Allgemeines |
Lizenz (Deutsch): | Creative Commons 4.0 - Namensnennung-Nicht kommerziell-Keine Bearbeitung (CC BY-NC-ND 4.0) |