070 Publizistische Medien, Journalismus, Verlagswesen
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070 Publizistische Medien, Journalismus, Verlagswesen
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- 071 Journalismus und Zeitungen in Nordamerika
- 072 Journalismus und Zeitungen auf den Britischen Inseln; in England
- 073 Journalismus und Zeitungen in Mitteleuropa; in Deutschland
- 074 Journalismus und Zeitungen in Frankreich und Monaco
- 075 Journalismus und Zeitungen in Italien und auf benachbarten Inseln
- 076 Journalismus und Zeitungen auf der Iberischen Halbinsel und benachbarten Inseln
- 077 Journalismus und Zeitungen in Osteuropa; in Russland
- 078 Journalismus und Zeitungen in Skandinavien
- 079 Journalismus und Zeitungen in anderen geografischen Gebieten
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Keywords
- Journalismus (6)
- Geschäftsmodell (3)
- Neue Medien (3)
- Zahlungsbereitschaft (3)
- Digitalisierung (2)
- Digitaljournalismus (2)
- Entrepreneurship (2)
- Nutzung (2)
- Deutschland (1)
- Digitaler Journalismus (1)
In the wake of the news industry’s digitization, novel organizations that differ considerably from traditional media firms in terms of their functional roles and organizational practices of media work are emerging. One new type is the field repair organization, which is characterized by supporting high‐quality media work to compensate for the deficits (such as those which come from cost savings and layoffs) which have become apparent in legacy media today. From a practice‐theoretical research perspective and based on semi‐structured interviews, virtual field observations, and document analysis, we have conducted a single case study on Science Media Center Germany (SMC), a unique non‐profit news start‐up launched in 2016 in Cologne, Germany. Our findings show that, in addition to field repair activities, SMC aims to facilitate progress and innovation in the field, which we refer to as field advancement. This helps to uncover emerging needs and anticipates problems before they intensify or even occur, proactively providing products and tools for future journalism. This article contributes to our understanding of novel media organizations with distinct functions in the news industry, allowing for advancements in theory on media work and the organization of journalism in times of digital upheaval.
Entrepreneurship and start-up activities are seen as a key response to recent upheavals in the media industry: Newly founded ventures can act as important drivers for industry transformation and renewal, pioneering new products, business models, and organizational designs (e.g. Achtenhagen, 2017; Buschow & Laugemann, 2020).
In principle, media students represent a crucial population of nascent entrepreneurs: individuals who will likely become founders of start-ups (Casero-Ripollés et al., 2016). However, their willingness to start a new business is generally considered to be rather low (Goyanes, 2015), and for journalism students, the idea of innovation tends to be conservative, following traditional norms and professional standards (Singer & Broersma, 2020). In a sample of Spanish journalism students, López-Meri et al. (2020) found that one of the main barriers to entrepreneurial intentions is that students feel they lack knowledge and training in entrepreneurship.
In the last 10 years, a wide variety of entrepreneurship education courses have been set up in media departments of colleges and universities worldwide.
These programs have been designed to sensitize and prepare communications, media and journalism students to think and act entrepreneurially (e.g. Caplan et al., 2020; Ferrier, 2013; Ferrier & Mays, 2017; Hunter & Nel, 2011). Entrepreneurial competencies
and practices not only play a crucial role for start-ups, but, in imes of digital transformation, are increasingly sought after by legacy media companies as well (Küng, 2015).
At the Department of Journalism and Communication Research, Hanover University of Music, Drama and Media, Germany, we have been addressing these developments with the “Media Entrepreneurship” program. The course, established in 2013, aims to provide fundamental knowledge of entrepreneurship, as well as promoting students‘ entrepreneurial thinking and behavior. This article presents the pedagogical approach of the program and investigates learning outcomes. By outlining and evaluating the Media Entrepreneurship program, this article aims to promote good practices of entrepreneurship education in communications, media and journalism, and to reflect on the limitations of such programs.
Despite digitization and platformization, mass media and established media companies still play a crucial role in the provision of journalistic content in democratic societies. Competition is one key driver of (media) company behavior and is considered to have an impact on the media’s performance. However, theory and empirical research are ambiguous about the relationship. The objective of this article is to empirically analyze the effect of competition on media performance in a cross-national context. We assessed media performance of media companies as the importance of journalistic goals within their stated corporate goal system. We conducted a content analysis of letters to the shareholders in annual reports of more than 50 media companies from 2000 to 2014 to operationalize journalistic goal importance. When employing a fixed effects regression analysis, as well as a fuzzy set qualitative comparative analysis, results suggest that competition has a positive effect on the importance of journalistic goals, while the existence of a strong public service media sector appears to have the effect of “crowding out” commercial media companies.
Wie können journalistische Angebote nachhaltig finanziert werden? Dies bleibt die Kernfrage für Medienhäuser und journalistische Neugründungen bei der Entwicklung und beim Aufbau tragfähiger digitaler Geschäftsmodelle.
Die Autoren des vorliegenden Bandes vermitteln einen breiten Überblick über den Wissensstand zum Thema Paid Content, Plattformen und Zahlungsbereitschaft im Journalismus und eröffnen innovative Blickwinkel auf neuartige Plattformmodelle ebenso wie auf Motive und Bedürfnisse der Nutzerinnen und Nutzer digitaljournalistischer Inhalte. Auf Grundlage empirischer Forschung werden Handlungsempfehlungen für die nutzerzentrierte Ausgestaltung von Paid-Content-Angeboten sowie neue Perspektiven auf Zahlungsbereitschaft im digitalen Journalismus erschlossen – relevant sowohl für die Wissenschaft wie auch für die Medienpraxis.
Das vorliegende Gutachten befasst sich mit der Innovationslandschaft des deutschen Journalismus. Innovation wird als eine essenzielle Voraussetzung verstanden, um tragfähige Lösungsansätze für die gegenwärtigen Probleme des Journa-lismus zu entwickeln. Im Mittelpunkt des Gutachtens steht die Frage, wie Innovationspolitik im Journalismus – d. h. die Unterstützung von Innovation durch die öffentliche Hand – funktionstüchtig ausgestaltet werden kann. Dabei wird dem Innovationssysteme-Ansatz gefolgt, welcher Probleme, Barrieren und Hemmnisse identifiziert, die der Innovationsfähigkeit des Journalismus in Deutschland grundlegend im Wege stehen.
Why Do Digital Native News Media Fail? An Investigation of Failure in the Early Start-Up Phase
(2020)
Digital native news media have great potential for improving journalism. Theoretically, they can be the sites where new products, novel revenue streams and alternative ways of organizing digital journalism are discovered, tested, and advanced. In practice, however, the situation appears to be more complicated. Besides the normal pressures facing new businesses, entrepreneurs in digital news are faced with specific challenges. Against the background of general and journalism specific entrepreneurship literature, and in light of a practice–theoretical approach, this qualitative case study research on 15 German digital native news media outlets empirically investigates what barriers curb their innovative capacity in the early start-up phase. In the new media organizations under study here, there are—among other problems—a high degree of homogeneity within founding teams, tensions between journalistic and economic practices, insufficient user orientation, as well as a tendency for organizations to be underfinanced. The patterns of failure investigated in this study can raise awareness, help news start-ups avoid common mistakes before actually entering the market, and help industry experts and investors to realistically estimate the potential of new ventures within the digital news industry.
True to the motto “Money for nothing and content for free”, both up-to-date information and thoroughly researched reporting are principally used free of charge in their digital forms. Considering this, how can journalism be funded sustainably? This study focuses on users and investigates the reasons for their lack of willingness to pay for content, as well as what they do pay for, and why.
Money for nothing and content for free? Zahlungsbereitschaft für digitaljournalistische Inhalte
(2019)
Frei nach dem Motto "Money for nothing and content for free" werden tagesaktuelle Informationen ebenso wie aufwändig recherchierte Reportagen im Digitalen vornehmlich kostenfrei genutzt. Wie können journalistische Angebote sich also nachhaltig refinanzieren? Die vorliegende Studie stellt Nutzerinnen und Nutzer in den Mittelpunkt. Sie fragt nach den Gründen für fehlende Zahlungsbereitschaft sowie danach, warum und wofür gezahlt wird. Außerdem gibt sie Medienschaffenden konkrete Handlungsempfehlungen, um ihre journalistischen Produkte ansprechend zu gestalten und so die Zahlungsbereitschaft von Leserinnen und Lesern zu steigern.