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Money for nothing and content for free? Willingness to pay for digital journalism

  • True to the motto “Money for nothing and content for free”, both up-to-date information and thoroughly researched reporting are principally used free of charge in their digital forms. Considering this, how can journalism be funded sustainably? This study focuses on users and investigates the reasons for their lack of willingness to pay for content, as well as what they do pay for, and why.

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Document Type:Report
Author:Jun.-Prof. Dr. Christopher BuschowORCiDGND, Jun.-Prof. Dr. Christian-Mathias WellbrockORCiDGND
DOI (Cite-Link):https://doi.org/10.25643/bauhaus-universitaet.4017Cite-Link
URN (Cite-Link):https://nbn-resolving.org/urn:nbn:de:gbv:wim2-20191111-40175Cite-Link
Date of Publication (online):2019/11/11
Year of first Publication:2019
Release Date:2019/11/11
Publishing Institution:Bauhaus-Universität Weimar
Creating Corporation:Landesanstalt für Medien NRW
Institutes and partner institutions:Fakultät Medien / Junior-Professur Organisation und vernetzte Medien
Tag:business model; digital media; media use; price policy; willingness to pay
GND Keyword:Neue Medien; Nutzung; Zahlungsbereitschaft; Journalismus; Geschäftsmodell
Dewey Decimal Classification:000 Informatik, Informationswissenschaft, allgemeine Werke / 070 Publizistische Medien, Journalismus, Verlagswesen
BKL-Classification:05 Kommunikationswissenschaft / 05.30 Massenkommunikation, Massenmedien: Allgemeines
Licence (German):License Logo Creative Commons 4.0 - Namensnennung-Weitergabe unter gleichen Bedingungen (CC BY-SA 4.0)