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Visualizing Social Facts: Otto Neurath's ISOTYPE Project

  • A pioneer in many respects, Otto Neurath made contributions in the areas of socialist politics, political economy, the theory of science, sociology and social philosophy. However, especially innovative were his revolutionary ideas about communication based on investigating the role of media in the making of modern man – as social technology for achieving socialist objectives. Within the context ofA pioneer in many respects, Otto Neurath made contributions in the areas of socialist politics, political economy, the theory of science, sociology and social philosophy. However, especially innovative were his revolutionary ideas about communication based on investigating the role of media in the making of modern man – as social technology for achieving socialist objectives. Within the context of his "Wissenschaftliche Weltauffassung" (Scientific Conception of the World – The Vienna Circle) he claimed a new form of encyclopedic integration of knowledge. Insisting on the need for for absolute clarity of expression, he developed a new form of scientific expression to help achieve this, an "International Picture Language". It was based on a new pictographic design system: ISOTYPE, an acronym for "International System Of Typographic Picture Education".…show moreshow less

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Document Type:Part of a Book
Author:Prof. Frank HartmannGND
DOI (Cite-Link):https://doi.org/10.25643/bauhaus-universitaet.2269Cite-Link
URN (Cite-Link):https://nbn-resolving.org/urn:nbn:de:gbv:wim2-20140811-22692Cite-Link
Parent Title (English):European Modernism and the Information Society. Informing the Present, Understanding the Past
Publisher:Ashgate
Place of publication:Aldershot
Language:English
Date of Publication (online):2014/11/08
Year of first Publication:2008
Release Date:2014/08/11
Institutes and partner institutions:Fakultät Kunst und Gestaltung / Geschichte und Theorie der Visuellen Kommunikation
First Page:279
Last Page:293
Tag:Neurath; Picture Language; pictograph
GND Keyword:Gestaltung; Bildersprache
Dewey Decimal Classification:000 Informatik, Informationswissenschaft, allgemeine Werke / 000 Informatik, Wissen, Systeme
BKL-Classification:05 Kommunikationswissenschaft / 05.01 Geschichte der Kommunikationswissenschaft
Licence (German):License Logo Creative Commons 4.0 - Namensnennung-Nicht kommerziell-Keine Bearbeitung (CC BY-NC-ND 4.0)