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Visualizing Social Facts: Otto Neurath's ISOTYPE Project
- A pioneer in many respects, Otto Neurath made contributions in the areas of socialist politics, political economy, the theory of science, sociology and social philosophy. However, especially innovative were his revolutionary ideas about communication based on investigating the role of media in the making of modern man – as social technology for achieving socialist objectives. Within the context ofA pioneer in many respects, Otto Neurath made contributions in the areas of socialist politics, political economy, the theory of science, sociology and social philosophy. However, especially innovative were his revolutionary ideas about communication based on investigating the role of media in the making of modern man – as social technology for achieving socialist objectives. Within the context of his "Wissenschaftliche Weltauffassung" (Scientific Conception of the World – The Vienna Circle) he claimed a new form of encyclopedic integration of knowledge. Insisting on the need for for absolute clarity of expression, he developed a new form of scientific expression to help achieve this, an "International Picture Language". It was based on a new pictographic design system: ISOTYPE, an acronym for "International System Of Typographic Picture Education".…
Document Type: | Part of a Book |
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Author: | Prof. Frank HartmannGND |
DOI (Cite-Link): | https://doi.org/10.25643/bauhaus-universitaet.2269Cite-Link |
URN (Cite-Link): | https://nbn-resolving.org/urn:nbn:de:gbv:wim2-20140811-22692Cite-Link |
Parent Title (English): | European Modernism and the Information Society. Informing the Present, Understanding the Past |
Publisher: | Ashgate |
Place of publication: | Aldershot |
Language: | English |
Date of Publication (online): | 2014/11/08 |
Year of first Publication: | 2008 |
Release Date: | 2014/08/11 |
Institutes and partner institutions: | Fakultät Kunst und Gestaltung / Geschichte und Theorie der Visuellen Kommunikation |
First Page: | 279 |
Last Page: | 293 |
Tag: | Neurath; Picture Language; pictograph |
GND Keyword: | Gestaltung; Bildersprache |
Dewey Decimal Classification: | 000 Informatik, Informationswissenschaft, allgemeine Werke / 000 Informatik, Wissen, Systeme |
BKL-Classification: | 05 Kommunikationswissenschaft / 05.01 Geschichte der Kommunikationswissenschaft |
Licence (German): | Creative Commons 4.0 - Namensnennung-Nicht kommerziell-Keine Bearbeitung (CC BY-NC-ND 4.0) |