Why Do Digital Native News Media Fail? An Investigation of Failure in the Early Start-Up Phase

  • Digital native news media have great potential for improving journalism. Theoretically, they can be the sites where new products, novel revenue streams and alternative ways of organizing digital journalism are discovered, tested, and advanced. In practice, however, the situation appears to be more complicated. Besides the normal pressures facing new businesses, entrepreneurs in digital news areDigital native news media have great potential for improving journalism. Theoretically, they can be the sites where new products, novel revenue streams and alternative ways of organizing digital journalism are discovered, tested, and advanced. In practice, however, the situation appears to be more complicated. Besides the normal pressures facing new businesses, entrepreneurs in digital news are faced with specific challenges. Against the background of general and journalism specific entrepreneurship literature, and in light of a practice–theoretical approach, this qualitative case study research on 15 German digital native news media outlets empirically investigates what barriers curb their innovative capacity in the early start-up phase. In the new media organizations under study here, there are—among other problems—a high degree of homogeneity within founding teams, tensions between journalistic and economic practices, insufficient user orientation, as well as a tendency for organizations to be underfinanced. The patterns of failure investigated in this study can raise awareness, help news start-ups avoid common mistakes before actually entering the market, and help industry experts and investors to realistically estimate the potential of new ventures within the digital news industry.show moreshow less

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    Gefördert durch das Programm Open Access Publizieren der DFG und den Publikationsfonds der Bauhaus-Universität Weimar.

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Metadaten
Document Type:Article
Author:Jun.-Prof. Dr. Christopher BuschowGND
DOI (Cite-Link):https://doi.org/10.17645/mac.v8i2.2677Cite-Link
URN (Cite-Link):https://nbn-resolving.org/urn:nbn:de:gbv:wim2-20200417-41347Cite-Link
URL:https://www.cogitatiopress.com/mediaandcommunication/article/view/2677
Parent Title (English):Media and Communication
Publisher:Cogitatio Press
Place of publication:Lissabon
Language:English
Date of Publication (online):2020/04/16
Date of first Publication:2020/04/16
Release Date:2020/04/17
Publishing Institution:Bauhaus-Universität Weimar
Institutes:Fakultät Medien / Juniorprofessur Organisation und vernetzte Medien
Volume:2020
Issue:Volume 8, Issue 2
Pagenumber:11
First Page:51
Last Page:61
Tag:digital native news media; digital-born news media; entrepreneurial journalism; news start-ups; practice theories
GND Keyword:Journalismus; Digitalisierung; Neue Medien; Entrepreneurship
Dewey Decimal Classification:000 Informatik, Informationswissenschaft, allgemeine Werke / 070 Publizistische Medien, Journalismus, Verlagswesen
BKL-Classification:05 Kommunikationswissenschaft / 05.30 Massenkommunikation, Massenmedien: Allgemeines
Open Access Publikationsfonds:Open-Access-Publikationsfonds 2020
Licence (German):License Logo Creative Commons 4.0 - Namensnennung (CC BY 4.0)