TY - JOUR A1 - Buschow, Christopher A1 - Possler, Daniel A1 - Scheper, Jule T1 - Teaching Media Entrepreneurship: How A Start-up Simulation Can Increase Students’ Knowledge and Encourage Them to Work in Entrepreneurial Contexts JF - Teaching Journalism and Mass Communication N2 - Entrepreneurship and start-up activities are seen as a key response to recent upheavals in the media industry: Newly founded ventures can act as important drivers for industry transformation and renewal, pioneering new products, business models, and organizational designs (e.g. Achtenhagen, 2017; Buschow & Laugemann, 2020). In principle, media students represent a crucial population of nascent entrepreneurs: individuals who will likely become founders of start-ups (Casero-Ripollés et al., 2016). However, their willingness to start a new business is generally considered to be rather low (Goyanes, 2015), and for journalism students, the idea of innovation tends to be conservative, following traditional norms and professional standards (Singer & Broersma, 2020). In a sample of Spanish journalism students, López-Meri et al. (2020) found that one of the main barriers to entrepreneurial intentions is that students feel they lack knowledge and training in entrepreneurship. In the last 10 years, a wide variety of entrepreneurship education courses have been set up in media departments of colleges and universities worldwide. These programs have been designed to sensitize and prepare communications, media and journalism students to think and act entrepreneurially (e.g. Caplan et al., 2020; Ferrier, 2013; Ferrier & Mays, 2017; Hunter & Nel, 2011). Entrepreneurial competencies and practices not only play a crucial role for start-ups, but, in imes of digital transformation, are increasingly sought after by legacy media companies as well (Küng, 2015). At the Department of Journalism and Communication Research, Hanover University of Music, Drama and Media, Germany, we have been addressing these developments with the “Media Entrepreneurship” program. The course, established in 2013, aims to provide fundamental knowledge of entrepreneurship, as well as promoting students‘ entrepreneurial thinking and behavior. This article presents the pedagogical approach of the program and investigates learning outcomes. By outlining and evaluating the Media Entrepreneurship program, this article aims to promote good practices of entrepreneurship education in communications, media and journalism, and to reflect on the limitations of such programs. KW - Medienwirtschaft KW - Entrepreneurship KW - Journalismus KW - Studium KW - Medienwissenschaft KW - Start-up-Simulation Y1 - 2021 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20210729-44628 UR - https://aejmc.us/wp-content/uploads/sites/9/2021/07/TJMC-11.1-Buschow-et-al.pdf VL - 2021 IS - Volume 11, Nr. 1 SP - 65 EP - 69 PB - Small Programs Interest Group ER - TY - JOUR A1 - Buschow, Christopher T1 - Why Do Digital Native News Media Fail? An Investigation of Failure in the Early Start-Up Phase JF - Media and Communication N2 - Digital native news media have great potential for improving journalism. Theoretically, they can be the sites where new products, novel revenue streams and alternative ways of organizing digital journalism are discovered, tested, and advanced. In practice, however, the situation appears to be more complicated. Besides the normal pressures facing new businesses, entrepreneurs in digital news are faced with specific challenges. Against the background of general and journalism specific entrepreneurship literature, and in light of a practice–theoretical approach, this qualitative case study research on 15 German digital native news media outlets empirically investigates what barriers curb their innovative capacity in the early start-up phase. In the new media organizations under study here, there are—among other problems—a high degree of homogeneity within founding teams, tensions between journalistic and economic practices, insufficient user orientation, as well as a tendency for organizations to be underfinanced. The patterns of failure investigated in this study can raise awareness, help news start-ups avoid common mistakes before actually entering the market, and help industry experts and investors to realistically estimate the potential of new ventures within the digital news industry. KW - Journalismus KW - Digitalisierung KW - Neue Medien KW - Entrepreneurship KW - digital-born news media KW - digital native news media KW - entrepreneurial journalism KW - news start-ups KW - practice theories KW - OA-Publikationsfonds2020 Y1 - 2020 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20200417-41347 UR - https://www.cogitatiopress.com/mediaandcommunication/article/view/2677 VL - 2020 IS - Volume 8, Issue 2 SP - 51 EP - 61 PB - Cogitatio Press CY - Lissabon ER -