TY  - JOUR
A1  - Wellbrock, Christian-Mathias
A1  - Arango Kure, Maria
A1  - Buschow, Christopher
T1  - Competition and Media Performance: A Cross-National Analysis of Corporate Goals of Media Companies in 12 Countries
JF  - International Journal of Communication
N2  - Despite digitization and platformization, mass media and established media companies still play a crucial role in the provision of journalistic content in democratic societies. Competition is one key driver of (media) company behavior and is considered to have an impact on the media’s performance. However, theory and empirical research are ambiguous about the relationship. The objective of this article is to empirically analyze the effect of competition on media performance in a cross-national context. We assessed media performance of media companies as the importance of journalistic goals within their stated corporate goal system. We conducted a content analysis of letters to the shareholders in annual reports of more than 50 media companies from 2000 to 2014 to operationalize journalistic goal importance. When employing a fixed effects regression analysis, as well as a fuzzy set qualitative comparative analysis, results suggest that competition has a positive effect on the importance of journalistic goals, while the existence of a strong public service media sector appears to have the effect of “crowding out” commercial media companies.
KW  - Öffentlich-rechtlicher Rundfunk
KW  - Wettbewerb
KW  - Leistungsverhalten
KW  - media performance
KW  - competition
KW  - public service media
KW  - fuzzy set qualitative comparative analysis
KW  - fixed effects regression
KW  - Performance
Y1  - 2020
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20201221-43175
UR  - https://ijoc.org/index.php/ijoc/article/view/13576
VL  - 2020
IS  - Vol 14 (2020)
SP  - 6154
EP  - 6181
PB  - USC, University of Southern California
CY  - Annenberg, California
ER  -