TY - JOUR A1 - Buschow, Christopher A1 - Possler, Daniel A1 - Scheper, Jule T1 - Teaching Media Entrepreneurship: How A Start-up Simulation Can Increase Students’ Knowledge and Encourage Them to Work in Entrepreneurial Contexts JF - Teaching Journalism and Mass Communication N2 - Entrepreneurship and start-up activities are seen as a key response to recent upheavals in the media industry: Newly founded ventures can act as important drivers for industry transformation and renewal, pioneering new products, business models, and organizational designs (e.g. Achtenhagen, 2017; Buschow & Laugemann, 2020). In principle, media students represent a crucial population of nascent entrepreneurs: individuals who will likely become founders of start-ups (Casero-Ripollés et al., 2016). However, their willingness to start a new business is generally considered to be rather low (Goyanes, 2015), and for journalism students, the idea of innovation tends to be conservative, following traditional norms and professional standards (Singer & Broersma, 2020). In a sample of Spanish journalism students, López-Meri et al. (2020) found that one of the main barriers to entrepreneurial intentions is that students feel they lack knowledge and training in entrepreneurship. In the last 10 years, a wide variety of entrepreneurship education courses have been set up in media departments of colleges and universities worldwide. These programs have been designed to sensitize and prepare communications, media and journalism students to think and act entrepreneurially (e.g. Caplan et al., 2020; Ferrier, 2013; Ferrier & Mays, 2017; Hunter & Nel, 2011). Entrepreneurial competencies and practices not only play a crucial role for start-ups, but, in imes of digital transformation, are increasingly sought after by legacy media companies as well (Küng, 2015). At the Department of Journalism and Communication Research, Hanover University of Music, Drama and Media, Germany, we have been addressing these developments with the “Media Entrepreneurship” program. The course, established in 2013, aims to provide fundamental knowledge of entrepreneurship, as well as promoting students‘ entrepreneurial thinking and behavior. This article presents the pedagogical approach of the program and investigates learning outcomes. By outlining and evaluating the Media Entrepreneurship program, this article aims to promote good practices of entrepreneurship education in communications, media and journalism, and to reflect on the limitations of such programs. KW - Medienwirtschaft KW - Entrepreneurship KW - Journalismus KW - Studium KW - Medienwissenschaft KW - Start-up-Simulation Y1 - 2021 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20210729-44628 UR - https://aejmc.us/wp-content/uploads/sites/9/2021/07/TJMC-11.1-Buschow-et-al.pdf VL - 2021 IS - Volume 11, Nr. 1 SP - 65 EP - 69 PB - Small Programs Interest Group ER - TY - CHAP A1 - Rinsdorf, Lars A1 - Buschow, Christopher ED - Wellbrock, Christian ED - Zabel, Christian T1 - Validität durch Agilität: Methodische Implikationen einerpraxistheoretisch fundierten Medieninnovationsforschung T2 - Innovation in der Medienproduktion und -distribution - Proceedings der Jahrestagung der Fachgruppe Medienökonomie der DGPUK 2019, Köln N2 - Das Innovationsmanagement von Medienorganisationen unterliegt derzeit erheblichen Veränderungen: Im veränderten Marktumfeld erweisen sich Flexibilität, schnelle Richtungswechsel und Anpassungsfähigkeit als zentral. Darauf muss auch die Medienmanagement-Forschung reagieren: Um die Agilität der gegenwärtigen Unternehmenspraxis valide zu erforschen, ist eine ebenso agile, adaptive Forschung gefordert. Zu diesem Zweck schlägt der Beitrag eine praxistheoretische Perspektive auf das Innovationsmanagement von Medienorganisationen vor. Empirische Forschungsdesigns, die aus einem solchen Zugriff resultieren, werden sowohl hinsichtlich ihrer methodischen Herausforderungen als auch ihres Forschungsprojektmanagements diskutiert. Der Beitrag greift außerdem neue Möglichkeitsräume des wissenschaftlichen Publizierens, des Universitätsmanagements sowie der Forschungsorganisation auf, die praxistheoretisch gegründete, empirische Innovationsforschung in der Medienwirtschaft einfordert. KW - Medienökonomie KW - Medientechnik KW - Innovationsforschung KW - Methodologie KW - Projektmanagement KW - Medienwirtschaft Y1 - 2020 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20200630-41874 UR - https://www.ssoar.info/ssoar/handle/document/68090# PB - SSOAR - Social Science Open Access Repository CY - Stuttgart ER -