TY  - JOUR
A1  - Hijazi, Ihab Hamzi
A1  - König, Reinhard
A1  - Schneider, Sven
A1  - Li, Xin
A1  - Bielik, Martin
A1  - Schmitt, Gerhard
A1  - Donath, Dirk
T1  - Geostatistical Analysis for the Study of Relationships between the Emotional Responses of Urban Walkers to Urban Spaces
JF  - International Journal of E-Planning Research
N2  - The described study aims to find correlations between urban spatial configurations and human emotions. To this end, the authors measured people’s emotions while they walk along a path in an urban area using an instrument that measures skin conductance and skin temperature. The corresponding locations of the test persons were measured recorded by using a GPS-tracker (n=13). The results are interpreted and categorized as measures for positive and negative emotional arousal. To evaluate the technical and methodological process. The test results offer initial evidence that certain spaces or spatial sequences do cause positive or negative emotional arousal while others are relatively neutral. To achieve the goal of the study, the outcome was used as a basis for the study of testing correlations between people’s emotional responses and urban spatial configurations represented by Isovist properties of the urban form. By using their model the authors can explain negative emotional arousal for certain places, but they couldn’t find a model to predict emotional responses for individual spatial configurations.
KW  - Emotion
KW  - Isovist
KW  - Geo-Statistical Analysis
KW  - GIS
KW  - Geografie
KW  - Architektur
Y1  - 2016
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20160622-26025
N1  - Erschienen in: International Journal of E-Planning Research ; Volume 5, Issue 1 (2016)
SP  - 1
EP  - 19
ER  - 
TY  - THES
A1  - Henning, Victor
T1  - Hedonic Consumer Decision Making And Implications For The Marketing Of Media Goods
N2  - This cumulative dissertation investigates aspects of consumer decision making in hedonic contexts and its implications for the marketing of media goods through a series of three empirical studies. All three studies take place within a common theoretical framework of decision making models, applying parts of the framework in novel ways to solve real-world marketing research problems (study 1 and 2), and examining theoretical relationships between variables within of the framework (study 3). One notable way in which the studies differ is their theoretical treatment of the hedonic component of decision making, i.e. the role and conceptualization of emotions.
N2  - Die vorliegende kumulative Dissertation untersucht anhand von drei empirischen Studien Entscheidungsverhalten im Kontext des Hedonischen Konsums und dessen Implikationen für das Marketing von Mediengütern. Hedonischer Konsumer ist definiert als die Facette des Konsumentenverhaltens, die sich auf „multisensorische, fantastische und emotionale Aspekte der Produktnutzung“ bezieht. Alle drei Studien sind weitgehend in den theoretischen Bezugsrahmen des „Information Processing View“ eingebettet, der Konsumenten als begrenzt rationale Nutzenmaximierer beschreibt. Die Kapitel 1 und 2 dieser Dissertation wenden Teile der Information Processing View-Theorie in neuartiger Weise auf aktuelle Probleme der Marketing-Forschung und der Filmindustrie an, während Kapitel 3 den Information Processing View systematisch um emotionale Aspekte des Entscheidungsverhaltens ergänzt und die theoretischen Beziehungen der Modellvariablen untereinander erforscht.
T2  - Hedonisches Konsum-Entscheidungsverhalten und Implikationen für das Marketing von Mediengütern
KW  - Gefühl
KW  - Entscheidungsverhalten
KW  - Verbraucherverhalten
KW  - Marketing
KW  - Emotion
KW  - Decision Making
KW  - Hedonic Consumption
KW  - Marketing
KW  - Media Goods
Y1  - 2010
U6  - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20101214-15290
ER  -