TY - THES A1 - Steffl, Jonas T1 - Business Development and Brand Management – A Reciprocal Relationship N2 - Business development and brand management are core functions of a business that fuel corporate growth and drive value for consumers, for companies, and for society. Integrating the two business areas promises synergistic added value that goes beyond their individual impact spectrums. While academic research has collectively advanced our understanding of brand management, research in business development is relatively underrepresented. As a management concept that is of great importance in the corporate world today, the relevance of business development cannot be denied in academia. Moreover, the interrelationship between business development and brand management has been widely neglected. Both business fields benefit from each other, suggesting an exigency for a deeper integration between the two. Towards that goal, this dissertation presents a comprehensive overview of the reciprocal relationship of business development and brand management that further stretches the academic knowledge space. Throughout the doctoral thesis, the author structures this interrelationship, enhances theory for both business areas and their integration, suggests managerial implications and identifies future research directions that require scholarly attention. The doctoral thesis aims to align business development and brand management theory and practice with the realities of the business world. In three research papers, this thesis develops an analysis of the reciprocal relationship of business development and brand management. For this purpose, a variety of methods ranging from a systematic literature review and qualitative work to empirical research employing structural equation modeling and experimental studies are applied. Theoretically, business development, innovation management, brand management and sustainability inform the frame of this work. Finally, this research project aims at contributing to (sustainable) business and brand growth. KW - Marketing KW - Innovationsmanagement KW - Business Development KW - Brand Management KW - Innovation Management KW - Sustainability Marketing Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20240109-65221 ER - TY - JOUR A1 - Schrader, Ulf A1 - Hennig-Thurau, Thorsten T1 - VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research’s Journal Ranking JF - Business Research N2 - VHB-JOURQUAL represents the official journal ranking of the German Academic Association for Business Research. Since its introduction in 2003, the ranking has become the most influential journal evaluation approach in German-speaking countries, impacting several key managerial decisions of German, Austrian, and Swiss business schools. This article reports the methodological approach of the ranking’s second edition. It also presents the main results and additional analyses on the validity of the rating and the underlying decision processes of the respondents. Selected implications for researchers and higher-education institutions are discussed. KW - Rating KW - Verband der Hochschullehrer für Betriebswirtschaftslehre KW - Journal ranking, rating, impact factors, VHB-JOURQUAL Y1 - 2009 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20170426-31628 SP - 180 EP - 204 ER - TY - THES A1 - Henning, Victor T1 - Hedonic Consumer Decision Making And Implications For The Marketing Of Media Goods N2 - This cumulative dissertation investigates aspects of consumer decision making in hedonic contexts and its implications for the marketing of media goods through a series of three empirical studies. All three studies take place within a common theoretical framework of decision making models, applying parts of the framework in novel ways to solve real-world marketing research problems (study 1 and 2), and examining theoretical relationships between variables within of the framework (study 3). One notable way in which the studies differ is their theoretical treatment of the hedonic component of decision making, i.e. the role and conceptualization of emotions. N2 - Die vorliegende kumulative Dissertation untersucht anhand von drei empirischen Studien Entscheidungsverhalten im Kontext des Hedonischen Konsums und dessen Implikationen für das Marketing von Mediengütern. Hedonischer Konsumer ist definiert als die Facette des Konsumentenverhaltens, die sich auf „multisensorische, fantastische und emotionale Aspekte der Produktnutzung“ bezieht. Alle drei Studien sind weitgehend in den theoretischen Bezugsrahmen des „Information Processing View“ eingebettet, der Konsumenten als begrenzt rationale Nutzenmaximierer beschreibt. Die Kapitel 1 und 2 dieser Dissertation wenden Teile der Information Processing View-Theorie in neuartiger Weise auf aktuelle Probleme der Marketing-Forschung und der Filmindustrie an, während Kapitel 3 den Information Processing View systematisch um emotionale Aspekte des Entscheidungsverhaltens ergänzt und die theoretischen Beziehungen der Modellvariablen untereinander erforscht. T2 - Hedonisches Konsum-Entscheidungsverhalten und Implikationen für das Marketing von Mediengütern KW - Gefühl KW - Entscheidungsverhalten KW - Verbraucherverhalten KW - Marketing KW - Emotion KW - Decision Making KW - Hedonic Consumption KW - Marketing KW - Media Goods Y1 - 2010 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20101214-15290 ER -