TY - JOUR A1 - Xin, Li A1 - Hijazi, Ihab Hamzi A1 - König, Reinhard A1 - Lv, Zhihan A1 - Zhong, Chen A1 - Schmitt, Gerhard T1 - Assessing Essential Qualities of Urban Space with Emotional and Visual Data Based on GIS Technique JF - ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION N2 - Finding a method to evaluate people’s emotional responses to urban spaces in a valid and objective way is fundamentally important for urban design practices and related policy making. Analysis of the essential qualities of urban space could be made both more effective and more accurate using innovative information techniques that have become available in the era of big data. This study introduces an integrated method based on geographical information systems (GIS) and an emotion-tracking technique to quantify the relationship between people’s emotional responses and urban space. This method can evaluate the degree to which people’s emotional responses are influenced by multiple urban characteristics such as building shapes and textures, isovist parameters, visual entropy, and visual fractals. The results indicate that urban spaces may influence people’s emotional responses through both spatial sequence arrangements and shifting scenario sequences. Emotional data were collected with body sensors and GPS devices. Spatial clustering was detected to target effective sampling locations; then, isovists were generated to extract building textures. Logistic regression and a receiver operating characteristic analysis were used to determine the key isovist parameters and the probabilities that they influenced people’s emotion. Finally, based on the results, we make some suggestions for design professionals in the field of urban space optimization. KW - Stadt KW - Gefühl KW - Geoinformationssystem KW - urban form; Geographical Information System;walking experience; isovists; logistic regression Y1 - 2016 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20170401-30995 ER - TY - THES A1 - Henning, Victor T1 - Hedonic Consumer Decision Making And Implications For The Marketing Of Media Goods N2 - This cumulative dissertation investigates aspects of consumer decision making in hedonic contexts and its implications for the marketing of media goods through a series of three empirical studies. All three studies take place within a common theoretical framework of decision making models, applying parts of the framework in novel ways to solve real-world marketing research problems (study 1 and 2), and examining theoretical relationships between variables within of the framework (study 3). One notable way in which the studies differ is their theoretical treatment of the hedonic component of decision making, i.e. the role and conceptualization of emotions. N2 - Die vorliegende kumulative Dissertation untersucht anhand von drei empirischen Studien Entscheidungsverhalten im Kontext des Hedonischen Konsums und dessen Implikationen für das Marketing von Mediengütern. Hedonischer Konsumer ist definiert als die Facette des Konsumentenverhaltens, die sich auf „multisensorische, fantastische und emotionale Aspekte der Produktnutzung“ bezieht. Alle drei Studien sind weitgehend in den theoretischen Bezugsrahmen des „Information Processing View“ eingebettet, der Konsumenten als begrenzt rationale Nutzenmaximierer beschreibt. Die Kapitel 1 und 2 dieser Dissertation wenden Teile der Information Processing View-Theorie in neuartiger Weise auf aktuelle Probleme der Marketing-Forschung und der Filmindustrie an, während Kapitel 3 den Information Processing View systematisch um emotionale Aspekte des Entscheidungsverhaltens ergänzt und die theoretischen Beziehungen der Modellvariablen untereinander erforscht. T2 - Hedonisches Konsum-Entscheidungsverhalten und Implikationen für das Marketing von Mediengütern KW - Gefühl KW - Entscheidungsverhalten KW - Verbraucherverhalten KW - Marketing KW - Emotion KW - Decision Making KW - Hedonic Consumption KW - Marketing KW - Media Goods Y1 - 2010 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20101214-15290 ER -