TY - THES A1 - Steffl, Jonas T1 - Business Development and Brand Management – A Reciprocal Relationship N2 - Business development and brand management are core functions of a business that fuel corporate growth and drive value for consumers, for companies, and for society. Integrating the two business areas promises synergistic added value that goes beyond their individual impact spectrums. While academic research has collectively advanced our understanding of brand management, research in business development is relatively underrepresented. As a management concept that is of great importance in the corporate world today, the relevance of business development cannot be denied in academia. Moreover, the interrelationship between business development and brand management has been widely neglected. Both business fields benefit from each other, suggesting an exigency for a deeper integration between the two. Towards that goal, this dissertation presents a comprehensive overview of the reciprocal relationship of business development and brand management that further stretches the academic knowledge space. Throughout the doctoral thesis, the author structures this interrelationship, enhances theory for both business areas and their integration, suggests managerial implications and identifies future research directions that require scholarly attention. The doctoral thesis aims to align business development and brand management theory and practice with the realities of the business world. In three research papers, this thesis develops an analysis of the reciprocal relationship of business development and brand management. For this purpose, a variety of methods ranging from a systematic literature review and qualitative work to empirical research employing structural equation modeling and experimental studies are applied. Theoretically, business development, innovation management, brand management and sustainability inform the frame of this work. Finally, this research project aims at contributing to (sustainable) business and brand growth. KW - Marketing KW - Innovationsmanagement KW - Business Development KW - Brand Management KW - Innovation Management KW - Sustainability Marketing Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20240109-65221 ER - TY - THES A1 - Schloth, Sebastian T1 - Beitrag zum Einfluss bogenförmiger Deichlinien mit innenliegenden vollkommenen Dichtungssystemen auf die Grundwasserströmung N2 - Bei einigen bogenförmig verlaufenden Deichlinien ist es erforderlich, die Standsicherheit des Deiches mit Hilfe innenliegender vollkommener Dichtungssysteme zu verbessern. Diese Art der Deichsanierung hat jedoch Auswirkungen auf die Grundwasserströmung. Im Rahmen der wasserrechtlichen Genehmigungsverfahren ist der zu erwartende Aufstau bzw. die Absenkung des Grundwassers darzulegen. Die Zielsetzung dieser Masterarbeit ist es, hierzu einen Beitrag herauszuarbeiten. Dazu werden im ersten Schritt die erforderlichen Grundlagen erläutert. In einem zweiten Schritt werden mit wasserbaulichen/wasserwirtschaftlichen Methoden der Flussverlauf des Rheins in Nordrhein-Westfalen anhand von Kartenmaterial ausgewertet und mögliche Bogenformen ermittelt. Im dritten Schritt werden für diese Bogenformen unter Variation verschiedener Parameter numerische Berechnungen durchgeführt. Die erhaltenen Ergebnisse werden unter Berücksichtigung der vorhandenen analytischen Berechnungsverfahren, mit dem Ziel der Ableitung eines Berechnungsansatzes bzw. von Anwendungsdiagrammen, bewertet. KW - Deich KW - Grundwasserstrom KW - Fließgewässer KW - Numerisches Verfahren KW - Deichlinien KW - Grundwasserströmung KW - Kerndichtung KW - Flussverlauf KW - Wechselwirkungsprozesse Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20240104-65186 ER - TY - THES A1 - Machacek, Helen T1 - Analyse von Einflussfaktoren des Widerstands feinkörniger Böden bei hydraulischer Belastung N2 - Bisherige Untersuchungen zum hydraulischen Grundbruch im bindigen Baugrund haben gezeigt, dass der Versagensmechanismus durch hydraulisch induzierte Risse ausgelöst wird. Um umströmte Bauwerke im Grundwasser sicher zu dimensionieren, ist daher ein Nachweis gegen hydraulisch induzierte Rissentstehung unerlässlich. Ein solcher existiert bisher jedoch nicht, da die Rissentstehung in bindigen Böden äußerst komplex ist und die zahlreichen Einflussgrößen nicht ausreichend untersucht sind. Aus diesem Grund wurde im Rahmen dieser Dissertation eine Laborstudie zu hydraulisch induzierter Rissbildung in verschiedenen feinkörnigen Böden in einem neuartigen Triaxialversuch durchgeführt. Aus den zahlreichen Versuchsvarianten lassen sich die wichtigsten Einflussgrößen auf den Widerstand des Bodens gegen Rissentstehung ermitteln. Die experimentelle Arbeit wird durch eine numerische Analyse der Versuchsvariationen ergänzt. Daraus lässt sich eine Hypothese zur Rissentstehung in bindigen Böden ableiten, die in Einklang mit der klassischen Bruchmechanik steht. KW - Hydraulischer Grundbruch KW - Bindiger Boden KW - Rissbildung KW - Triaxialversuch KW - Fracking KW - hydraulisch induzierter Riss Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20240109-65232 ER - TY - JFULL A1 - Bee, Julia A1 - Klemstein, Franziska A1 - Hallmann, Lilli A1 - Noeske, Jannik A1 - Bachrach Barzilai, Yael A1 - Bauche, Manuela A1 - Beck, Erik A1 - Logemann, Daniel A1 - Marshall, Danna A1 - Paulus, Jörg A1 - Schlüter, Dorothee A1 - Schubert-Lehnhardt, Viola A1 - Schwoch, Rebecca A1 - Strähle, Volker A1 - Stubenvoll, Kerstin A1 - Victor, Kristin A1 - Wagner, Jens-Christian A1 - Welch Guerra, Max ED - Bee, Julia ED - Hallmann, Lilli ED - Klemstein, Franziska ED - Noeske, Jannik T1 - Auf dem Weg zum Erinnerungsort - das Gebäude der NS-Medizinbürokratie in Weimar N2 - Die Bauhausstraße 11 war in der NS-Zeit Sitz von zahlreichen Institutionen der Gesundheitspolitik. Jetzt ist das Gebäude zum Gegenstand eines Forschungsprojektes geworden, in Zukunft wird auch vor Ort an seine Einbindung in nationalsozialistische Verbrechen erinnert. Dieses Buch dokumentiert und reflektiert die Erinnerungsarbeit auf dem Campus der Bauhaus-Universität Weimar und darüber hinaus. Anhand der interdisziplinären Beiträge wird das Gebäude in der heutigen Bauhausstraße 11 räumlich in Weimar und Thüringen, erinnerungspolitisch aber in einer seit Jahrzehnten erkämpften Landschaft des Gedenkens an nationalsozialistische Verbrechen verortet. KW - Kollektives Gedächtnis KW - Judenvernichtung KW - Nationalsozialismus KW - Gesundheitspolitik KW - Euthanasie KW - Erinnerungskultur KW - Thüringen im Nationalsozialismus KW - Gesundheitsverwaltung im Nationalsozialismus KW - NS-Architektur KW - Denkmalschutz Y1 - 2024 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20231012-64617 ER - TY - CHAP A1 - Schwendner, Sascha A1 - Völlmecke, Lars A1 - Ho, Ai Phien A1 - Fischer, Jens A1 - Seim, Werner T1 - TESTING OF CONNECTIONS TAKEN FROM OLD NAILED ROOF TRUSSES N2 - Experimental testing of nailed connections taken from old roof trusses is presented in this paper. To enable the further use and preservation of nailed roof trusses, it is important to understand how the nail corrosion and aging processes of steel and wood affect the load-bearing capacity and deformation behaviour of such structures. The hypothesis was investigated whether corroded nails allow an increase in load-bearing capacity. Several old and new joints were tested in a first test series, and the results were very promising regarding the initial assumption. However, more tests must be carried out to verify the results. KW - Holzbau KW - nailed trusses KW - nailed constructions KW - Corrosion KW - Preservation KW - Withdreawal Y1 - 2023 U6 - http://dx.doi.org/10.25643/bauhaus-universitaet.6362 ER - TY - JOUR A1 - Rabczuk, Timon A1 - Zhuang, Xiaoying A1 - Oterkus, Erkan T1 - Editorial: Computational modeling based on nonlocal theory JF - Engineering with Computers N2 - Nonlocal theories concern the interaction of objects, which are separated in space. Classical examples are Coulomb’s law or Newton’s law of universal gravitation. They had signficiant impact in physics and engineering. One classical application in mechanics is the failure of quasi-brittle materials. While local models lead to an ill-posed boundary value problem and associated mesh dependent results, nonlocal models guarantee the well-posedness and are furthermore relatively easy to implement into commercial computational software. KW - Computersimulation KW - Mathematische Modellierung KW - computational modeling KW - nonlocal theory Y1 - 2023 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20230517-63658 UR - https://link.springer.com/article/10.1007/s00366-022-01775-7 VL - 2023 IS - Volume 39, issue 3 PB - Springer CY - London ER - TY - JOUR A1 - Wiegand, Torben A1 - Osburg, Andrea T1 - Synthesis, Curing and Thermal Behavior of Amine Hardeners from Potentially Renewable Sources JF - Polymers N2 - Research into bio-based epoxy resins has intensified in recent decades. Here, it is of great importance to use raw materials whose use does not compete with food production. In addition, the performance of the newly developed materials should be comparable to that of conventional products. Possible starting materials are lignin degradation products, such as vanillin and syringaldehyde, for which new synthesis routes to the desired products must be found and their properties determined. In this article, the first synthesis of two amine hardeners, starting with vanillin and syringaldehyde, using the Smiles rearrangement reaction is reported. The amine hardeners were mixed with bisphenol A diglycidyl ether, and the curing was compared to isophorone diamine, 4-4′-diaminodiphenyl sulfone, and 4-Aminonbenzylamine by means of differential scanning calorimetry. It was found that the two amines prepared are cold-curing. As TG-MS studies showed, the thermal stability of at least one of the polymers prepared with the potentially bio-based amines is comparable to that of the polymer prepared with isophorone diamine, and similar degradation products are formed during pyrolysis. KW - Epoxide KW - Epoxidharz KW - Polymere KW - epoxy KW - amine hardener KW - curing agent KW - bio-based KW - vanillin KW - OA-Publikationsfonds2023 Y1 - 2023 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20230524-63745 UR - https://www.mdpi.com/2073-4360/15/4/990 VL - 2023 IS - volume 15, issue 4, article 990 SP - 1 EP - 12 PB - MDPI CY - Basel ER - TY - JOUR A1 - Partschefeld, Stephan A1 - Tutal, Adrian A1 - Halmanseder, Thomas A1 - Schneider, Jens A1 - Osburg, Andrea T1 - Investigations on Stability of Polycarboxylate Superplasticizers in Alkaline Activators for Geopolymer Binders JF - Materials N2 - Calcined clays are interesting starting materials to be used as SCMs (supplementary cementitious materials) in cements or to be converted to geopolymers by activation with a high alkaline activator. The adjustment of the properties in the fresh state, especially regarding the consistency of these binders, is almost exclusively achieved by the addition of water, since commercially available superplasticizers seem to be ineffective in low-calcium geopolymer systems. The aim of this study was a systematic investigation of various PCE (polycarboxylate ester/ether) superplasticizers (methacrylate ester PCE: MPEG, isoprenol ether PCE: IPEG, methallyl ether PCE: HPEG) with respect to their stability in different alkaline activators (NaOH, KOH, sodium and potassium silicate solutions). The effectiveness of superplasticizers (SPs) in low-calcium geopolymer binders was verified by rheological tests. Size exclusion chromatography was used to investigate if structural degradation of the superplasticizers occurs. The investigated PCE superplasticizers showed a thickening effect in the low-calcium geopolymer system. Depending on the alkalinity of the activator solution, a degradation process was detected for all the PCEs investigated. The side chains of the PCEs are cleaved off the backbone by basic ester and ether hydrolysis. The highest degree of degradation was found in sodium and potassium silicate solutions. In alkaline hydroxide solutions, the degradation process increases with increasing alkalinity. KW - Geopolymere KW - Verflüssigung KW - metakaoline KW - superplasticizer KW - polycarboxylate ether KW - OA-Publikationsfonds2023 Y1 - 2023 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20231026-64809 UR - https://www.mdpi.com/1996-1944/16/15/5369 VL - 2023 IS - Volume 16, issue 15, article 5369 SP - 1 EP - 14 PB - MDPI CY - Basel ER - TY - JOUR A1 - Alsaad, Hayder A1 - Schälte, Gereon A1 - Schneeweiß, Mario A1 - Becher, Lia A1 - Pollack, Moritz A1 - Gena, Amayu Wakoya A1 - Schweiker, Marcel A1 - Hartmann, Maria A1 - Voelker, Conrad A1 - Rossaint, Rolf A1 - Irrgang, Matthias T1 - The Spread of Exhaled Air and Aerosols during Physical Exercise JF - Journal of Clinical Medicine N2 - Physical exercise demonstrates a special case of aerosol emission due to its associated elevated breathing rate. This can lead to a faster spread of airborne viruses and respiratory diseases. Therefore, this study investigates cross-infection risk during training. Twelve human subjects exercised on a cycle ergometer under three mask scenarios: no mask, surgical mask, and FFP2 mask. The emitted aerosols were measured in a grey room with a measurement setup equipped with an optical particle sensor. The spread of expired air was qualitatively and quantitatively assessed using schlieren imaging. Moreover, user satisfaction surveys were conducted to evaluate the comfort of wearing face masks during training. The results indicated that both surgical and FFP2 masks significantly reduced particles emission with a reduction efficiency of 87.1% and 91.3% of all particle sizes, respectively. However, compared to surgical masks, FFP2 masks provided a nearly tenfold greater reduction of the particle size range with long residence time in the air (0.3–0.5 μm). Furthermore, the investigated masks reduced exhalation spreading distances to less than 0.15 m and 0.1 m in the case of the surgical mask and FFP2 mask, respectively. User satisfaction solely differed with respect to perceived dyspnea between no mask and FFP2 mask conditions. KW - Sport KW - Training KW - Fahrradergometer KW - sport KW - training KW - cycle ergometer KW - schlieren imaging KW - particles concentration KW - OA-Publikationsfonds2023 Y1 - 2023 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20230208-49262 UR - https://www.mdpi.com/2077-0383/12/4/1300 VL - 2023 IS - Volume 12, issue 4, article 1300 PB - Basel CY - MDPI ER - TY - JOUR A1 - Brokow-Loga, Anton A1 - Krüger, Timmo T1 - Potentials of Climate Emergency Declarations for degrowth transformations. The ambivalent stance of German municipalities in conflicts over a post-fossil future JF - Raumforschung und Raumordnung N2 - This paper addresses the scope for action by municipalities in a climate emergency and places it in the framework of ecomodern (urban) policy. We analyse the way in which two German ‘climate emergency municipalities’ translate conflicts of post-fossil transformation into concrete political and planning strategies. Although more than 2,200 authorities around the world have already declared a climate emergency, research on the impact of these resolutions on the political orientation of municipalities is very limited. Our research focus is on the (potentially agonistic) treatment of conflicts in planning. We argue that in times of a socio-ecological crisis, success in conflict resolution cannot refer to appeasement and depoliticisation. Instead, we propose a framework of five criteria, based on critical theory on ecomodern strategies, planning processes and degrowth. Thus, this practice-related and explorative paper connects empirical insights from the German cities of Constance and Berlin with an innovative normative framework. The findings tell a complex story of an, at least partial, admission of the failure of previous climate mitigation strategies, a lack of social institutions of limits, an instrumental relation to nature and a disregard for social injustices. The paper discusses how municipalities, in the context of ongoing tensions over the post-fossil transformation in Germany, on the one hand hold on to business-as-usual approaches, but on the other hand also set political impulses for change. KW - Stadtentwicklung KW - Wachstumskritik KW - Klimanotstand KW - Degrowth KW - Postwachstum KW - Postwachstumsstadt KW - OA-Publikationsfonds2023 Y1 - 2023 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:gbv:wim2-20231204-64984 UR - https://rur.oekom.de/index.php/rur/article/view/1666 VL - 2023 IS - Vol. 81, No. 5 SP - 523 EP - 537 PB - oekom Verlag CY - München ER -