@techreport{BuschowWellbrock, author = {Buschow, Christopher and Wellbrock, Christian-Mathias}, title = {Money for nothing and content for free? Zahlungsbereitschaft f{\"u}r digitaljournalistische Inhalte}, organization = {Landesanstalt f{\"u}r Medien NRW}, doi = {10.25643/bauhaus-universitaet.4016}, url = {http://nbn-resolving.de/urn:nbn:de:gbv:wim2-20191111-40168}, pages = {42}, abstract = {Frei nach dem Motto "Money for nothing and content for free" werden tagesaktuelle Informationen ebenso wie aufw{\"a}ndig recherchierte Reportagen im Digitalen vornehmlich kostenfrei genutzt. Wie k{\"o}nnen journalistische Angebote sich also nachhaltig refinanzieren? Die vorliegende Studie stellt Nutzerinnen und Nutzer in den Mittelpunkt. Sie fragt nach den Gr{\"u}nden f{\"u}r fehlende Zahlungsbereitschaft sowie danach, warum und wof{\"u}r gezahlt wird. Außerdem gibt sie Medienschaffenden konkrete Handlungsempfehlungen, um ihre journalistischen Produkte ansprechend zu gestalten und so die Zahlungsbereitschaft von Leserinnen und Lesern zu steigern.}, subject = {Neue Medien}, language = {de} } @techreport{BuschowWellbrock, author = {Buschow, Christopher and Wellbrock, Christian-Mathias}, title = {Money for nothing and content for free? Willingness to pay for digital journalism}, organization = {Landesanstalt f{\"u}r Medien NRW}, doi = {10.25643/bauhaus-universitaet.4017}, url = {http://nbn-resolving.de/urn:nbn:de:gbv:wim2-20191111-40175}, pages = {21}, abstract = {True to the motto "Money for nothing and content for free", both up-to-date information and thoroughly researched reporting are principally used free of charge in their digital forms. Considering this, how can journalism be funded sustainably? This study focuses on users and investigates the reasons for their lack of willingness to pay for content, as well as what they do pay for, and why.}, subject = {Neue Medien}, language = {en} } @article{Buschow, author = {Buschow, Christopher}, title = {Why Do Digital Native News Media Fail? An Investigation of Failure in the Early Start-Up Phase}, series = {Media and Communication}, volume = {2020}, journal = {Media and Communication}, number = {Volume 8, Issue 2}, publisher = {Cogitatio Press}, address = {Lissabon}, doi = {10.17645/mac.v8i2.2677}, url = {http://nbn-resolving.de/urn:nbn:de:gbv:wim2-20200417-41347}, pages = {51 -- 61}, abstract = {Digital native news media have great potential for improving journalism. Theoretically, they can be the sites where new products, novel revenue streams and alternative ways of organizing digital journalism are discovered, tested, and advanced. In practice, however, the situation appears to be more complicated. Besides the normal pressures facing new businesses, entrepreneurs in digital news are faced with specific challenges. Against the background of general and journalism specific entrepreneurship literature, and in light of a practice-theoretical approach, this qualitative case study research on 15 German digital native news media outlets empirically investigates what barriers curb their innovative capacity in the early start-up phase. In the new media organizations under study here, there are—among other problems—a high degree of homogeneity within founding teams, tensions between journalistic and economic practices, insufficient user orientation, as well as a tendency for organizations to be underfinanced. The patterns of failure investigated in this study can raise awareness, help news start-ups avoid common mistakes before actually entering the market, and help industry experts and investors to realistically estimate the potential of new ventures within the digital news industry.}, subject = {Journalismus}, language = {en} }