@article{HijaziKoenigSchneideretal., author = {Hijazi, Ihab Hamzi and K{\"o}nig, Reinhard and Schneider, Sven and Li, Xin and Bielik, Martin and Schmitt, Gerhard and Donath, Dirk}, title = {Geostatistical Analysis for the Study of Relationships between the Emotional Responses of Urban Walkers to Urban Spaces}, series = {International Journal of E-Planning Research}, journal = {International Journal of E-Planning Research}, doi = {10.25643/bauhaus-universitaet.2602}, url = {http://nbn-resolving.de/urn:nbn:de:gbv:wim2-20160622-26025}, pages = {1 -- 19}, abstract = {The described study aims to find correlations between urban spatial configurations and human emotions. To this end, the authors measured people's emotions while they walk along a path in an urban area using an instrument that measures skin conductance and skin temperature. The corresponding locations of the test persons were measured recorded by using a GPS-tracker (n=13). The results are interpreted and categorized as measures for positive and negative emotional arousal. To evaluate the technical and methodological process. The test results offer initial evidence that certain spaces or spatial sequences do cause positive or negative emotional arousal while others are relatively neutral. To achieve the goal of the study, the outcome was used as a basis for the study of testing correlations between people's emotional responses and urban spatial configurations represented by Isovist properties of the urban form. By using their model the authors can explain negative emotional arousal for certain places, but they couldn't find a model to predict emotional responses for individual spatial configurations.}, subject = {Geografie}, language = {en} } @phdthesis{Henning2010, author = {Henning, Victor}, title = {Hedonic Consumer Decision Making And Implications For The Marketing Of Media Goods}, doi = {10.25643/bauhaus-universitaet.1441}, url = {http://nbn-resolving.de/urn:nbn:de:gbv:wim2-20101214-15290}, school = {Bauhaus-Universit{\"a}t Weimar}, year = {2010}, abstract = {This cumulative dissertation investigates aspects of consumer decision making in hedonic contexts and its implications for the marketing of media goods through a series of three empirical studies. All three studies take place within a common theoretical framework of decision making models, applying parts of the framework in novel ways to solve real-world marketing research problems (study 1 and 2), and examining theoretical relationships between variables within of the framework (study 3). One notable way in which the studies differ is their theoretical treatment of the hedonic component of decision making, i.e. the role and conceptualization of emotions.}, subject = {Gef{\"u}hl}, language = {en} }