@phdthesis{Sung,
  author    = {Sung, Younkyoung},
  title     = {Cultural Tourism and Social Resilience: Discourse of Historic Cities in East Germany, the Case of Gotha and Eisenach},
  doi       = {10.25643/bauhaus-universitaet.4092},
  url       = {http://nbn-resolving.de/urn:nbn:de:gbv:wim2-20200212-40920},
  school      = {Bauhaus-Universit{\"a}t Weimar},
  abstract  = {This thesis explores how cultural heritage plays a role in the development of urban identity by engaging both actively and passively with memory, i.e. remembering and forgetting. I argue that architectural heritage is a medium where specific cultural and social decisions form its way of presentation, and it reflects the values and interests of the period. By the process of remembering and forgetting, the meanings between inhabitant and object in urban environment are practiced, and the meanings are created. To enable the research in narrative observation, cultural tourism management is chosen as the main research object, which reflects the alteration of interaction between the architectural heritage and urban identity. Identifying the role of heritage management, the definition of social resilience and the prospects of cultural heritage as a means of social resilience are addressed. Case region of the research is East Ger- many, thereby, the study examines the distinct approaches and objectives regarding heritage management under the different political systems along the German reunification process. The framework is based on various theoretical paradigms to investigate the broad research questions: 1) What is the role of historic urban quarters in the revitalisation of East German towns? 2) How was the transition processed by cultural heritage management? 3) How did policy affect residents' lives? The case study is applied to macro level (city level: Gotha and Eisenach) and micro level study (object level: specific heritage sites), to analyse the performance of selective remembering and making tourist destination through giving significance to specific heritage. By means of site observations, archival research, qualitative inter- views, photographs, and discourse analysis on printed tourism materials, the study demonstrates that certain sites and characteristics of the city enable creating and focusing messages, which aids the social resilience. Combining theory and empirical studies this thesis attempts to widen the academic discussion regarding the practice of remembering and forgetting driven by cultural heritage. The thesis argues for cultural heritage tourism as an element of social resilience and one that embraces the historic and cultural identity of the inhabitants.},
  subject      = {Stadtmarketing},
  language  = {en}
}
@phdthesis{GondranCarvalhodaSilva2010,
  author    = {Gondran Carvalho da Silva, Adriana},
  title     = {Make-up Urbanism: the gap between promise and performance of Florian{\´o}polis (Brazil)},
  doi       = {10.25643/bauhaus-universitaet.1444},
  url       = {http://nbn-resolving.de/urn:nbn:de:gbv:wim2-20110118-15317},
  school      = {Bauhaus-Universit{\"a}t Weimar},
  year      = {2010},
  abstract  = {In the last two decades, many cities have faced changes in their economic basis and therefore adopted an entrepreneurial approach in the municipal administration accompanied by city marketing strategies. Brazilian cities have also adopted this approach, like the case of Florian{\´o}polis. Florian{\´o}polis has promoted advertising campaigns on the natural resources of the Island of Santa Catarina as well as on its quality of life in comparison to other cities. However, due also to such campaigns, it has experienced a great demographic growth and, consequently, infrastructural and social problems. Nevertheless, it seems to have a good image within the national urban scenario and has been commonly considered an "urban consumption dream" for many Brazilians. This paradoxical situation is the reason why it has been chosen as the research object in this dissertation. Thus, the questions of this research are: is there a gap between the promise and the performance of the city of Florian{\´o}polis? If so, can tourists and residents recognize it? And finally, how can this gap be demonstrated? Accordingly, the main objective of this research is to propose a conformity assessment approach applicable to cities, by which the content of city advertisement campaigns can be compared to its performance indicators and satisfaction degree of its consumers. Therefore, this approach is composed by different methods: literature and legislation reviews, semi-structured and structured interviews with experts and inhabitants, an urban centrality development analysis, a qualitative discourse analysis of advertising material (including images), a qualitative content analysis of newspaper reports and a questionnaire survey. Finally, the theses are: yes, there is a gap between promise and performance of Florian{\´o}polis; this promise is a result of city marketing campaigns which advertise its natural features and at the same time hiding its urban aspects, supported by some political and private actors, mainly interested in the development of tourism and real estate market in the city; this gap has been already recognized by tourists and more intensively by residents; the selected methods worked as a kind of conformity assessment for cities and tourist destinations; and last but not least, since there is a gap, it designates the practice of "make-up urbanism". Research limitations are the short time frame covered by this analysis and small and non-representative samples. However, its relevance lies in the attempt to fill in two disciplinary lacunas: a conformity assessment approach for cities and the creation of knowledge about Florian{\´o}polis and its further presentation at an international level, on the one hand. On the other hand, the transfer of this approach to other cities would help explaining a (common) contemporary urban phenomenon and appeal for more ethical conduct and transparency in the practices of city marketing.},
  subject      = {Stadtmarketing},
  language  = {en}
}
@article{Helbrecht1993,
  author    = {Helbrecht, Ilse},
  title     = {Innovation Stadtmarketing : Ausverkauf des Politischen oder Demokratisierung der Planung?},
  doi       = {10.25643/bauhaus-universitaet.1129},
  url       = {http://nbn-resolving.de/urn:nbn:de:gbv:wim2-20111215-11296},
  year      = {1993},
  abstract  = {Wissenschaftliches Kolloquium vom 18. bis 21. Juni 1992 in Weimar an der Hochschule f{\"u}r Architektur und Bauwesen zum Thema: ‚Architektur und Macht'},
  subject      = {Stadtmarketing},
  language  = {de}
}