@phdthesis{Steffl2024,
  author      = {Jonas Steffl},
  title       = {Business Development and Brand Management - A Reciprocal Relationship},
  type        = {doctoralthesis},
  pages       = {170},
  school      = {Bauhaus-Universit{\"a}t Weimar},
  doi       = {10.25643/bauhaus-universitaet.6522},
  year        = {2024},
}